Love | Keep | Treasure
01 March, 2017
The pram is one of the most important purchases any new mother and father will make. It will safely transport their bundle of joy from one place to another while they’re out and about, providing a secure and comfortable space as they take in their first views of the world around them.
There have also been a number of truly iconic prams over the years, with everyone from royals and celebrities to regular mums and dads rushing to snap them up for their practicality and style. Take a trip down memory lane with us, and enjoy these wonderful prams from years gone by.
Silver Cross is undoubtedly one of the most famous manufacturers of prams and pushchairs of all time. During the 1920s and 1930s, royals including Queen Elizabeth herself were pushed around in Silver Cross baby carriages, which were famous for their large body and wheels.
During the 1940s, the UK was at war, and prams suddenly had to be multifunctional. Many people were living on rations, and mothers would have to use the same pram for their newborn baby, right up until they were able to walk. This saw the introduction of the droptoe – a section at the end of the pram which can be dropped down to allow older children to bend their legs, rather than lying flat.
When wartime austerity ended, mothers demanded sparkling new prams, rather than second-hand ones. Pram manufacturing took off, and 1958 saw the very first TV advert for a pram – a Silver Cross of course! The 1950s also saw the introduction of dual-tone colour palettes, turning prams into more of a style statement than ever before.
Owen Maclaren changed the face of the pram industry in the 1960s, with a forward-facing pram for older children, which could be folded down when not in use. This, of course, was the beginning of the stroller style we know today.
During the 1980s, Baby Jogger changed the pram market once more, developing the very first stroller made for two children – The Twinner. Since then, there have been many variants on double prams, with some positioning children one in front of the other, while others place them side by side.
The more recent decades saw a whole range of luxury prams hit the market, including the Bugaboo (owned by Victoria Beckham and the Duchess of Cambridge), the Silver Cross Surf (co-designed by Aston Martin, no less), the iCandy Peach (used by Andy Murray and Natalie Portman) and the Orbit Baby G2 (used by Kim Kardashian and Jessica Alba).
For more information about the latest luxury pregnancy and baby products, browse the Poppie & George blog today.
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