March 17, 2017
Being in the later months of pregnancy doesn’t necessarily mean you need to cover your body in tent-sized fabrics and lose all semblance of sartorial nous. In fact, pregnancy offers a unique opportunity to experiment with your look in new ways – and because you’ll be buying plenty of maternity clothes, you can hop on some of the latest trends along the way.
Here are some of the most chic and stylish trends that you can adapt to your maternity wear for Spring / Summer 2017.
Ultra-feminine ruffles and frills have been huge on the catwalks this season, and now they’ve hit the shops just in time for spring. Frills can help you play with your proportions, which is ideal when you’re experimenting with balancing out your growing tummy. Consider investing in a light top with ruffles at the shoulder, or play with voluminous ruffled sleeves to attain this chic, up-to-date look.
The old fashion advice goes that horizontal stripes aren’t flattering. This trend says otherwise! We’ve seen stripes on the catwalks of Proenza Schouler and Mulberry, and the great news is, there’s a multitude of options out there to choose from. From subtle stripes on knitwear, to gorgeous all-over striped jumpsuits that are fun and flirty. We love the idea of a light knit, super-stretchy striped bodycon dress draped over a growing bump – it’s comfortable and stylish all in one.
Florals always come into style during spring as a celebration of the season – but this year’s florals have a slight twist. Think head-to-toe florals in an almost wallpaper-esque style, with repeating patterns and bold colours. If you’re not confident enough to pull off a head-to-toe look, invest in some comfortable palazzo trousers in a vibrant print, then pair with a plain vest-top or light blouse.
This trend harks back to the 90s and is the perfect one to showcase your fashion credentials while dressing your bump in total comfort. This season we’ve seen must-have tops from Gucci and Versace emblazoned with their own logos, and we love the slogan knitwear from brand-of-the-moment Bella Freud. The marl grey jumper emblazoned with the word ‘HER’ is our favourite; it exemplifies the power of femininity and motherhood (and will look fabulous with your most comfortable maternity jeans).
Many pregnant women love nothing more than slipping into their comfortable dressing gown when they get home each day. Great news: one of the biggest trends for spring this year is wrap coats and luxe jackets that feel exactly like your favourite robe! Think silky, satiny fabrics in dusky pink and elegant white – they’re also super-flattering at any stage of your pregnancy, so snap one up if you’re hitting your third trimester this season.
November 13, 2018
As parents, we want to be able to capture all those special moments of our little one's lives. But when you’re not a professional photographer, sometimes capturing those picture perfect moments can be frustrating.
As famous photographer WC Fields once said - “never work with animals or children.”
And when you’re a parent you can understand why. Not only because your model is often a wiggle bum, but also because the lighting might not be great, or you’ve realised you can see the giant pile of ironing in the background.
October 16, 2018
As Prince Harry and the Duchess of Sussex have officially announced they are expecting in the Spring, we thought we’d share with you some of the most unique ways to announce your pregnancy to the world.
You may not get press coverage like the Royal couple, but you can still make it just as special and memorable.
October 01, 2018
Whether you’re expecting your little one any day now, or currently nursing your newborn, getting to know how the month of October will affect your baby’s personality and future birthdays is a fun way to start planning some memorable events.
As the first month of autumn, it’s a poetic time to be bringing new life into the world, so we hope that these fun facts will serve as some entertaining knowledge that can help you embrace the month and create some traditions for your new baby.
Sign-up to our newsletter today and keep up to date with our latest promotions and events